Future of sales in the sports industry:
2020/1 analysis and trends
Over the course of twelve months, the sports industry as a whole, cancelled in-person events, tackled a global pandemic and faced a number of diversity, equity and inclusion challenges, which stalled revenue growth and profit margins. But has it really been all bad news? Or have we seen much-needed change that we can use to spiral sales growth in 2021 and beyond?
Throughout the course of this report, we’ll be focusing on three key areas;
- Covid-19 and the legacy it will leave for sales teams, operating in the sporting industry.
- Social justice and how social change will impact sales for global brands.
- Technology and why it’s helping and hindering salespeople.
We’ll also be sharing trends, insights and market analysis to identify upcoming areas of growth so that your organisation can benefit from taking early action and make the most of a (likely) turbulent period.